The NBA plans to roll out an ambitious “all-access” Web-based marketing strategy in June in an effort to dramatically change how its fans interact with the league.
Instead of bouncing from link to link on NBA.com to tap into features such as fantasy and highlights, fans will have a one-stop portal where they can quickly access all the league’s offerings and then customize their options.
Fans will register for the NBA All Access program through NBA.com at no charge. As members, they will gain access to a variety of products and services, including an audio league pass, video highlights, fantasy game information, newsletters, e-mail alerts, monthly sweepstakes and merchandise discounts. Fans eventually may be able buy tickets through the service. [Read]
I think this is a fabulous idea. I visit NBA.com throughout the day and to put it simply — there’s too much going on. Too many links, too many stories, too many videos.
If the new effort simplifies the way they deliver information, I’ll be the first one to sign up.