Team Marketing Report, a leading publisher of sports marketing and sponsorship information, released their report on average ticket prices and fan cost indexes today. TMR breaks down the cost of beer, soft drinks, hot dogs, parking, programs, and caps at each of the league’s 30 venues.
The Los Angeles Lakers continue to charge the most-expensive average ticket in the league at $93.25, an increase of 4.5 percent from last season, which matches last year’s percentage change. This is the seventh straight year the Lakers have topped this survey. Coming in second again are the New York Knicks at $70.51. The NBA champion Boston Celtics are third at $68.55, a 4.8 percent jump from last year. The Chicago Bulls, fresh off a disastrous season but boasting hometown No. 1 pick Derrick Rose, are fourth in average ticket price at $64.25. The Phoenix Suns aren’t selling themselves short, or cheap, after losing coach Mike D’Antoni to the Knicks. The Suns had a 10.1 percent increase in tickets, with an “average” season ticket going for $64.16. The Dallas Mavericks ($62.10) and Portland Trail Blazers ($61.21, up 11.9 percent) are the only other teams with an average price above $60. In total, there are 13 teams with averages higher than the league mark, which continues to inch toward $50.
Check out the full report here.
[H/T: Kyle Hightower of the Orlando Sentinel]
December 21st, 2008 at 8:35 am
[...] Ball Blogger has an interesting look at the NBA’s latest marketing report courtest of Team Marketing [...]