The NBA’s New Ad Campaign

» December 23, 2008 9:25 AM | By Brandon Hoffman

Via Ryne Nelson of SLAM:

I’m not sure how I feel about the miniature tour bus. It’s creative. But it can’t hold a candle to “Where Amazing Happens.”


5 Responses to “The NBA’s New Ad Campaign”

  1. Erick Says:

    I’m not sure how I feel about the miniature tour bus. It’s creative. But it can’t hold a candle to “Where Amazing Happens.”

    …or the LeBrons

  2. Tsunami Says:

    The LeBrons was the best

    but this is kinda funny.

    “time after time”

  3. Basketballogy Says:

    I came here to see if you blogged on the late Mike Kahn.

    http://msn.foxsports.com/nba/story/8962674/Longtime-NBA-writer,-Web-pioneer-Kahn-dies-at-54?CMP=OTC-K9B140813162&ATT=73

    The amazing happens ad campaign was okay. I like the memories for sure, but it always reminded me of that crude bumper sticker glorified on Forrest Gump: sh*t happens.

    I thought the NBA could have done the same campaign with a better slogan, something like: will YOU be watching, when amazing happens again?

  4. Dr Robelyn Garcia Says:

    yes, I agree the add was good, but the slogan could be better

    Great Basketball blog for my junior players.

    jrnbawnba.com

    Dr. Robelyn Garcia

  5. Erick Says:

    Tsunami, Oh, I agree. I like the first two commercials too. They’re really creative. I just think the LeBrons are some of the best commercials I’ve ever seen, period.

    I also love the ESPN NBA commercials that have aired the past two years. Like Pierce, KG, and Allen watching a sad movie crying, and Jeff Van Gundy saying the movie was beautiful. And Pierce is like, who’s driving the bus? and it swerves off road.

    I like the Where Amazing Happens slogan. I just don’t agree with some of the choices they use though.

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