Kobe Bryant Adding Online Media to his Portfolio

For $49.95, you can purchase a subscription to KB24.com. According to Kobe’s website, “membership entitles you to the following”:

* An exclusive KB24 T-Shirt
* Access to exclusive content including videos, audio and photos
* Members-only access to exclusive contests.
* Access to exclusive KB24 events
* Access to member only messageboards, blogs, social network
* Exclusive access to KB24 events (chat/blogs/live video/listening party, meet & greets etc).
* Much More.

I noticed this at LABallTalk yesterday, but apparently, it’s old news.

In new news, Bryant signed an endorsement deal with SINA Corporation, a “leading online media company and value-added information service provider in China.” Bryant and SINA Corp are hoping to build upon his popularity in China, which was evident during the Beijing Olympics, by launching a Chinese personal website.

Here’s some background on SINA from their corporate site:

With more than 280 million registered users worldwide and over 900 million daily page views, SINA is the most recognized Internet brand name in China and among Chinese communities globally.

In various surveys and polls, SINA has been recognized as the most valuable brand and the most popular website in China. SINA was awarded “The Most Respected Enterprise” for five consecutive years from 2003 and 2007 by the Economic Observer and the Management Case Study Center of Peking University. In the ‘Internet Guide 2007 China Internet Survey’ conducted by Internet Society of China, SINA was ranked number 1 in user reach in the fields of portal, blog, automobile, sports, news and finance. In 2007, SINA was awarded ‘Top Ten Innovative Media’ and ‘Internet Company of the Year’ by Peking University and MII, respectively.

[Via Kevin Ding of the Orange County Register]

UPDATE: Mike Trudell of Lakers.com attended the introductory ceremony.